--- title: "Explain your offer. Help customers choose you." description: "Show how your product or service helps customers. An explainer video makes the value clear and supports the journey from initial interest to an inquiry." canonical: https://caprivideo.com/explainer-video-production language: en updated: 2026-10-02 alternate_de: https://caprivideo.com/de/erklaervideo-erstellen-lassen alternate_de_markdown: https://caprivideo.com/md/de/erklaervideo-erstellen-lassen alternate_fr: https://caprivideo.com/fr/explainer-video-production alternate_fr_markdown: https://caprivideo.com/md/fr/explainer-video-production alternate_it: https://caprivideo.com/it/explainer-video-production alternate_it_markdown: https://caprivideo.com/md/it/explainer-video-production publisher: Capri Video --- # Explain your offer. Help customers choose you. Your product solves a problem. Your service takes work off someone’s hands. Can potential customers see that when they visit your website? An animated explainer video shows what you offer, who it helps and why it matters to them. It gives people a clearer reason to get in touch and helps you turn interest into new business. ![Hands drawing scene sketches on a storyboard sheet](https://caprivideo.com/content/images/storyboard.jpg) *Illustrative stock photo: [Ron Lach / Pexels](https://www.pexels.com/photo/woman-filling-storyboard-in-8085954/). [Pexels License](https://www.pexels.com/license/).* ## From understanding to the next step Start with a situation your customers recognize, then show how your offer improves it. For software, that might mean an inquiry reaching the right team immediately. For a service, show the work you take care of and what the customer can expect. Turn features and service lists into benefits people can picture. On your website, the video helps new visitors find their bearings. In a sales conversation, it makes a complex point easier to explain. In a follow-up email, it helps a prospect share your offer with colleagues. End with a useful next step: booking a demo, making an inquiry or choosing a product. ## Who is watching? Someone hearing about your company for the first time needs an introduction. Someone already using your product may need help with a particular task. Decide who you’re talking to so you can give them the detail they need. For example, imagine a scheduling app. Follow one inquiry as it arrives, gets assigned and becomes the team’s next task. Keeping that thread makes the calendar and dashboard screens easier to understand. ## From an idea to a finished film The script brings the words and images together. What will someone hear, and what will they see at that moment? A storyboard lays out the scenes so the team can check the story before animating it. To begin, gather a description of your offer, a common customer question and the materials that answer it. Brand files and product images are helpful too. Choose someone who can check the facts and bring the team’s feedback together. ![Laptop and monitor in a video-editing workspace](https://caprivideo.com/content/images/editing.jpg) *Illustrative stock photo: [Amar Preciado / Pexels](https://www.pexels.com/photo/laptop-and-computer-on-the-desk-with-video-editing-11025645/). [Pexels License](https://www.pexels.com/license/).* ## Choose images that help Illustrations can show who does what. Product photos help people recognize the item. Screens can show how software works. Choose the image that explains the point, and check that it reflects what you actually offer. Where will people watch it? A homepage, a follow-up email and a help page may need different openings or endings. Pick the main use first, then decide whether another version would help. ![Studio microphone with a pop filter](https://caprivideo.com/content/images/microphone.jpg) *Illustrative stock photo: [John Taran / Pexels](https://www.pexels.com/photo/microphone-in-a-recording-studio-10942521/). [Pexels License](https://www.pexels.com/license/).* ## Does the story make sense? Show the draft to someone unfamiliar with the offer. Ask them to explain what it does, how the example works, and what they would do next. If the answers are unclear, revise the story before adding more visual detail. ## Industry examples - [Make the homepage and its video tell the same story](https://caprivideo.com/industries/agencies/explainer-videos-for-web-design-studios) ## More planning guides - [What does an explainer video cost?](https://caprivideo.com/guides/explainer-video-cost) - [Choosing a video partner](https://caprivideo.com/guides/how-to-compare-explainer-video-companies-for-your-project) - [2D, 3D or real images? Choosing your style](https://caprivideo.com/guides/animation-services) - [When a whiteboard video makes sense](https://caprivideo.com/guides/whiteboard-explainer-videos) - [What should the movement explain?](https://caprivideo.com/guides/motion-graphics-services) - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Planning a product video for Amazon](https://caprivideo.com/guides/amazon-product-video-planning) - [Make a video people can follow](https://caprivideo.com/guides/instructional-video-production) - [Show what someone can do with your software](https://caprivideo.com/guides/saas-video-production) - [Help new colleagues find their way](https://caprivideo.com/guides/employee-onboarding-videos) - [Turn a training topic into a useful lesson](https://caprivideo.com/guides/corporate-training-video-production) - [Show customers how your service works](https://caprivideo.com/guides/b2b-explainer-videos) - [Explain your startup without the pitch jargon](https://caprivideo.com/guides/startup-explainer-videos) - [Make a technical process visible](https://caprivideo.com/guides/industrial-animation-services) - [Planning an animation for a healthcare audience](https://caprivideo.com/guides/medical-animation-services) ## Putting your video to work - [Help customers understand you before the first call](https://caprivideo.com/guides/explainer-video-clarify-business-value): Your team knows why your offer matters. A clear example helps a new customer see it too. - [Make it easier for visitors to get in touch](https://caprivideo.com/guides/website-explainer-video-better-inquiries): A visitor may like your work and still be unsure what to ask. Show them how a project begins. ## Guides - [What does an explainer video cost?](https://caprivideo.com/guides/explainer-video-cost): Compare what’s included in a quote, from the script and voiceover to revisions and different versions. - [Choosing a video partner](https://caprivideo.com/guides/how-to-compare-explainer-video-companies-for-your-project): What to look for in a portfolio, what to ask about the process and how to compare proposals for the same project. - [2D, 3D or real images? Choosing your style](https://caprivideo.com/guides/animation-services): Start with the scene you need to explain. A simple drawing, a product photo and a detailed model each have a different job. - [When a whiteboard video makes sense](https://caprivideo.com/guides/whiteboard-explainer-videos): Drawings can build an idea one step at a time. Here’s where that helps, and where a real product view works better. - [What should the movement explain?](https://caprivideo.com/guides/motion-graphics-services): A moving label or line can make a process easier to follow. Plan the meaning before adding the effects. - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production): Show the detail a buyer is trying to understand: a control, an attachment or the difference between two versions. - [Planning a product video for Amazon](https://caprivideo.com/guides/amazon-product-video-planning): Keep the model, accessories and claims in your video consistent with the item the customer can buy. - [Make a video people can follow](https://caprivideo.com/guides/instructional-video-production): A useful instruction starts with the right product and one complete task. Keep the approved documentation close at hand. - [Show what someone can do with your software](https://caprivideo.com/guides/saas-video-production): Follow one task through the product, using readable screens and realistic examples instead of a tour of every menu. - [Help new colleagues find their way](https://caprivideo.com/guides/employee-onboarding-videos): Plan short onboarding videos around the questions people ask in their first days, from where to start to whom to contact. - [Turn a training topic into a useful lesson](https://caprivideo.com/guides/corporate-training-video-production): Choose what someone should be able to do afterward, then build the example and practice question around it. - [Show customers how your service works](https://caprivideo.com/guides/b2b-explainer-videos): Make the less visible parts of your service easier to understand: what’s included, who does what and how work gets started. - [Explain your startup without the pitch jargon](https://caprivideo.com/guides/startup-explainer-videos): Give a customer or investor a clear picture of what’s available today, with one example they can follow. - [Make a technical process visible](https://caprivideo.com/guides/industrial-animation-services): Plan an animation around the part a buyer needs to understand, with the right drawings, level of detail and technical review. - [Planning an animation for a healthcare audience](https://caprivideo.com/guides/medical-animation-services): Patients, clinicians and buyers need different explanations. Agree on the audience, sources and specialist review before production. ## Industry articles - [Local services & trades](https://caprivideo.com/industries/local-services): Show customers what they are booking: the work you do, how the visit runs and the result they can expect. An explainer video can make your service easier to choose, from window cleaning to a new roof. - [Local businesses & retail](https://caprivideo.com/industries/retail): Help someone picture their first visit or order. A video can explain how to book a repair, order a cake or use your collection service, giving new customers a clear way to get started. - [Advice & business services](https://caprivideo.com/industries/professional-services): Clients need to understand the value of advice before they can choose a provider. Show the problem you take on, how you work together and what they receive, so the first conversation starts with a clearer brief. - [Agencies & studios](https://caprivideo.com/industries/agencies): Give your client’s campaign a clear explanation to build on. A video can show what the product or service does for customers, then connect that story to a landing page, enquiry or product listing. - [Products & online shops](https://caprivideo.com/industries/ecommerce): Help shoppers see what a product will do for them before they buy. Show it in use, explain the differences between versions and answer the question that is holding up their decision. - [Software & apps](https://caprivideo.com/industries/software-saas): Turn a list of features into a reason to try your software. Follow a task your customer recognizes and show the useful result, then invite them to explore that workflow in a demo or trial. - [Health & medicine](https://caprivideo.com/industries/healthcare): Help people understand your service and approach the next step with clearer expectations. Show how an appointment or care process works, or explain a medical product with the right specialist review. - [Industry & logistics](https://caprivideo.com/industries/industrial-logistics): Make the value of your equipment or service visible to buyers and the colleagues they consult. Show how a machine works, where a component fits or how a logistics process supports their operation. - [Education & community](https://caprivideo.com/industries/education-public-sector): Show people what they can learn, access or take part in. A video can explain the value of a course, guide an application or make a community project easier to join. ## See your offer as a video We create a free watermarked video for your business from your website. Once it’s ready, you decide whether to keep it with a subscription. [Create my video](https://caprivideo.com/create) ## About Capri Video Capri Video (caprivideo.com) is an explainer video company that creates custom animated explainer videos for businesses in the United States and Germany. Script, illustration, animation, professional voiceover and music are included, and our team reviews every draft. All you need is your website link. - **Pricing:** Your first video is a free watermarked preview with three revision rounds, no credit card needed. To keep the original without the watermark, choose a monthly subscription: Starter at $99 a month with 2 credits or Growth at $299 a month with 8 credits, plus applicable sales tax, cancel monthly. A short video uses 1 credit, an explainer 2. - **Speed:** First reviewed, watermarked draft within 24 hours after you submit your website link. - **Revisions:** 3 revision rounds included with every video; for your first video they are part of the free preview. - [Start for free](https://caprivideo.com/create) · [All facts](https://caprivideo.com/about.md)