--- title: "Choosing a video partner" description: "What to look for in a portfolio, what to ask about the process and how to compare proposals for the same project." canonical: https://caprivideo.com/guides/how-to-compare-explainer-video-companies-for-your-project language: en updated: 2026-10-02 alternate_de: https://caprivideo.com/de/ratgeber/erklaervideo-agentur-auswaehlen alternate_de_markdown: https://caprivideo.com/md/de/ratgeber/erklaervideo-agentur-auswaehlen alternate_fr: https://caprivideo.com/fr/guides/how-to-compare-explainer-video-companies-for-your-project alternate_fr_markdown: https://caprivideo.com/md/fr/guides/how-to-compare-explainer-video-companies-for-your-project alternate_it: https://caprivideo.com/it/guides/how-to-compare-explainer-video-companies-for-your-project alternate_it_markdown: https://caprivideo.com/md/it/guides/how-to-compare-explainer-video-companies-for-your-project publisher: Capri Video --- # Choosing a video partner A video partner needs to do more than make attractive images. They should understand why customers need your product or service and turn that into a story people can follow. Look for examples where you can quickly explain the offer, its value and the next step. That tells you more than a showreel alone. ![Bright meeting room with a blank presentation screen](https://caprivideo.com/content/images/meeting.jpg) *Illustrative stock photo: [Jakub Zerdzicki / Pexels](https://www.pexels.com/photo/modern-conference-room-with-blank-screen-38816547/). [Pexels License](https://www.pexels.com/license/).* ## Look for relevant evidence Ask each team which parts of your project it can handle and where it would need a specialist. Review work that solves a similar communication problem. Can you understand the process? Are roles and product states clear? Does the level of visual precision fit the subject? Ask what the provider contributed to the sample. A familiar visual style does not establish experience with every production task. For software, look at whether the story connects supported actions rather than merely showing screens. For product instruction, accuracy and the review process matter. A team may be a good fit for one of these jobs and need specialist help for another. ## Ask how decisions are handled A useful provider conversation should explain briefing, scripting, storyboarding, animation, and delivery. Find out who consolidates questions, who confirms facts, and when changes are reviewed. These details help your own team understand its responsibilities. Try a practical scenario: the storyboard reveals an unclear claim about your product. Ask how the wording and visual would be corrected and checked again. The answer gives more useful information than a general promise of an easy process. ![Hands drawing scene sketches on a storyboard sheet](https://caprivideo.com/content/images/storyboard.jpg) *Illustrative stock photo: [Ron Lach / Pexels](https://www.pexels.com/photo/woman-filling-storyboard-in-8085954/). [Pexels License](https://www.pexels.com/license/).* ## Compare matching deliverables Give every provider the same requirements for languages, formats, captions, and usage. Ask explicitly about rights, source files, and later updates. Check who will do the work and what you will receive. A simple decision sheet can use four criteria: understanding of the brief, relevant examples, a clear process, and a defined scope. Record an observation for each one. Use your own project as the basis for the decision. ![Laptop and monitor in a video-editing workspace](https://caprivideo.com/content/images/editing.jpg) *Illustrative stock photo: [Amar Preciado / Pexels](https://www.pexels.com/photo/laptop-and-computer-on-the-desk-with-video-editing-11025645/). [Pexels License](https://www.pexels.com/license/).* ## Make the first conversation specific Bring a real customer question, an example of the offer, and the action you want the viewer to take. A productive discussion should connect those inputs to a plausible story. ## Related reading - [Explain your offer. Help customers choose you.](https://caprivideo.com/explainer-video-production) - [What does an explainer video cost?](https://caprivideo.com/guides/explainer-video-cost) ## Guides - [Explain your offer. Help customers choose you.](https://caprivideo.com/explainer-video-production) - [What does an explainer video cost?](https://caprivideo.com/guides/explainer-video-cost) - [2D, 3D or real images? Choosing your style](https://caprivideo.com/guides/animation-services) - [When a whiteboard video makes sense](https://caprivideo.com/guides/whiteboard-explainer-videos) - [What should the movement explain?](https://caprivideo.com/guides/motion-graphics-services) - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Planning a product video for Amazon](https://caprivideo.com/guides/amazon-product-video-planning) - [Make a video people can follow](https://caprivideo.com/guides/instructional-video-production) - [Show what someone can do with your software](https://caprivideo.com/guides/saas-video-production) - [Help new colleagues find their way](https://caprivideo.com/guides/employee-onboarding-videos) - [Turn a training topic into a useful lesson](https://caprivideo.com/guides/corporate-training-video-production) - [Show customers how your service works](https://caprivideo.com/guides/b2b-explainer-videos) - [Explain your startup without the pitch jargon](https://caprivideo.com/guides/startup-explainer-videos) - [Make a technical process visible](https://caprivideo.com/guides/industrial-animation-services) - [Planning an animation for a healthcare audience](https://caprivideo.com/guides/medical-animation-services) ## See your offer as a video We create a free watermarked video for your business from your website. Once it’s ready, you decide whether to keep it with a subscription. [Create my video](https://caprivideo.com/create) ## About Capri Video Capri Video (caprivideo.com) is an explainer video company that creates custom animated explainer videos for businesses in the United States and Germany. Script, illustration, animation, professional voiceover and music are included, and our team reviews every draft. All you need is your website link. - **Pricing:** Your first video is a free watermarked preview with three revision rounds, no credit card needed. To keep the original without the watermark, choose a monthly subscription: Starter at $99 a month with 2 credits or Growth at $299 a month with 8 credits, plus applicable sales tax, cancel monthly. A short video uses 1 credit, an explainer 2. - **Speed:** First reviewed, watermarked draft within 24 hours after you submit your website link. - **Revisions:** 3 revision rounds included with every video; for your first video they are part of the free preview. - [Start for free](https://caprivideo.com/create) · [All facts](https://caprivideo.com/about.md)