--- title: "Explain your startup without the pitch jargon" description: "Give a customer or investor a clear picture of what’s available today, with one example they can follow." canonical: https://caprivideo.com/guides/startup-explainer-videos language: en updated: 2026-10-02 alternate_de: https://caprivideo.com/de/ratgeber/startup-erklaervideo alternate_de_markdown: https://caprivideo.com/md/de/ratgeber/startup-erklaervideo alternate_fr: https://caprivideo.com/fr/guides/startup-explainer-videos alternate_fr_markdown: https://caprivideo.com/md/fr/guides/startup-explainer-videos alternate_it: https://caprivideo.com/it/guides/startup-explainer-videos alternate_it_markdown: https://caprivideo.com/md/it/guides/startup-explainer-videos publisher: Capri Video --- # Explain your startup without the pitch jargon You know why your startup needs to exist. A potential customer still needs to see the connection. An explainer video links a problem they recognize to your product and shows what changes when they use it. Choose a use case that gives them a clear reason to try your offer. ![Colorful planning notes on a whiteboard](https://caprivideo.com/content/images/planning.jpg) *Illustrative stock photo: [cottonbro studio / Pexels](https://www.pexels.com/photo/close-up-photo-of-sticky-notes-on-whiteboard-5990265/). [Pexels License](https://www.pexels.com/license/).* ## Choose the audience first A customer needs to understand the task the product supports and the next available action. An investor discussion may need more context about the business and stage of development. One version can struggle to answer both sets of questions clearly. Write a sentence that identifies who the offer serves, which concrete task it addresses, and what is available today. That is a stronger starting point than a long list of future possibilities. ## Keep the product separate from the roadmap Imagine a fictional startup building a service-request application. The video shows the existing workflow with demo data. A planned feature is identified as planned rather than presented with the same certainty as a released function. This makes the story easier to trust and the expectations more accurate. If there is no usable product yet, a concept film can explain the idea. Its status must remain visible. A simulated screen does not prove that a feature has been implemented. ![Charts, notebook, and laptop on a desk](https://caprivideo.com/content/images/analytics.jpg) *Illustrative stock photo: [Lukas Blazek / Pexels](https://www.pexels.com/photo/notebook-and-charts-669613/). [Pexels License](https://www.pexels.com/license/).* ## Use one example instead of many claims Follow a single request through the actual available process. Establish the starting situation, show the product's role, and end with the supported next step. Avoid invented customer quotes or performance figures. The concept becomes more tangible when the viewer understands the mechanism. ## Decide what the viewer can do next The right action might be requesting a conversation, learning about the current development stage, or opening an available demo. Match the ending to that reality. The same call to action does not automatically fit every startup stage. ![Hands working with a graphics tablet and laptop](https://caprivideo.com/content/images/design.jpg) *Illustrative stock photo: [Mizuno K / Pexels](https://www.pexels.com/photo/graphic-designer-using-graphic-tablet-and-laptop-12903003/). [Pexels License](https://www.pexels.com/license/).* ## Test the explanation Ask an unfamiliar viewer to describe the offer and its availability. If they expect more features than exist, clarify the boundaries. If they remember only the broad vision, add a more concrete task. ## Related reading - [Show what someone can do with your software](https://caprivideo.com/guides/saas-video-production) - [Explain your offer. Help customers choose you.](https://caprivideo.com/explainer-video-production) ## Guides - [Explain your offer. Help customers choose you.](https://caprivideo.com/explainer-video-production) - [What does an explainer video cost?](https://caprivideo.com/guides/explainer-video-cost) - [Choosing a video partner](https://caprivideo.com/guides/how-to-compare-explainer-video-companies-for-your-project) - [2D, 3D or real images? Choosing your style](https://caprivideo.com/guides/animation-services) - [When a whiteboard video makes sense](https://caprivideo.com/guides/whiteboard-explainer-videos) - [What should the movement explain?](https://caprivideo.com/guides/motion-graphics-services) - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Planning a product video for Amazon](https://caprivideo.com/guides/amazon-product-video-planning) - [Make a video people can follow](https://caprivideo.com/guides/instructional-video-production) - [Show what someone can do with your software](https://caprivideo.com/guides/saas-video-production) - [Help new colleagues find their way](https://caprivideo.com/guides/employee-onboarding-videos) - [Turn a training topic into a useful lesson](https://caprivideo.com/guides/corporate-training-video-production) - [Show customers how your service works](https://caprivideo.com/guides/b2b-explainer-videos) - [Make a technical process visible](https://caprivideo.com/guides/industrial-animation-services) - [Planning an animation for a healthcare audience](https://caprivideo.com/guides/medical-animation-services) ## See your offer as a video We create a free watermarked video for your business from your website. Once it’s ready, you decide whether to keep it with a subscription. [Create my video](https://caprivideo.com/create) ## About Capri Video Capri Video (caprivideo.com) is an explainer video company that creates custom animated explainer videos for businesses in the United States and Germany. Script, illustration, animation, professional voiceover and music are included, and our team reviews every draft. All you need is your website link. - **Pricing:** Your first video is a free watermarked preview with three revision rounds, no credit card needed. To keep the original without the watermark, choose a monthly subscription: Starter at $99 a month with 2 credits or Growth at $299 a month with 8 credits, plus applicable sales tax, cancel monthly. A short video uses 1 credit, an explainer 2. - **Speed:** First reviewed, watermarked draft within 24 hours after you submit your website link. - **Revisions:** 3 revision rounds included with every video; for your first video they are part of the free preview. - [Start for free](https://caprivideo.com/create) · [All facts](https://caprivideo.com/about.md)