--- title: "When a whiteboard video makes sense" description: "Drawings can build an idea one step at a time. Here’s where that helps, and where a real product view works better." canonical: https://caprivideo.com/guides/whiteboard-explainer-videos language: en updated: 2026-10-02 alternate_de: https://caprivideo.com/de/ratgeber/whiteboard-animation alternate_de_markdown: https://caprivideo.com/md/de/ratgeber/whiteboard-animation alternate_fr: https://caprivideo.com/fr/guides/whiteboard-explainer-videos alternate_fr_markdown: https://caprivideo.com/md/fr/guides/whiteboard-explainer-videos alternate_it: https://caprivideo.com/it/guides/whiteboard-explainer-videos alternate_it_markdown: https://caprivideo.com/md/it/guides/whiteboard-explainer-videos publisher: Capri Video --- # When a whiteboard video makes sense A whiteboard video lets people watch an explanation take shape. It can be useful for a service that is difficult to picture: a customer’s problem leads into your process, then to an outcome they can recognize. That sequence helps a prospect understand what they would be hiring you to do. ![A hand drawing a chart on a whiteboard](https://caprivideo.com/content/images/whiteboard.jpg) *Illustrative stock photo: [cottonbro studio / Pexels](https://www.pexels.com/photo/a-person-writing-on-a-whiteboard-6803528/). [Pexels License](https://www.pexels.com/license/).* ## Choose a subject with a clear sequence A service involving several roles can be drawn from inquiry to outcome. Each added element shows why the next stage exists. This is different from placing many icons on screen and moving them around while the narration carries all the meaning. Whiteboard animation is less suitable when the viewer needs to recognize exact product details or a current interface. A simplified control may not match the real device. In that case, an approved product image with a few annotations may answer the question more accurately. ## A practical story example Imagine a fictional service provider that processes customer documents. Draw the customer and the document first, then add the handoff to the provider. Show a question returning to the customer before the completed output moves back. The sequence explains the working relationship rather than merely naming the participants. Keep the drawing organized. If every element stays on screen indefinitely, the board can become hard to read. Group related elements or use a fresh scene for a new idea. A visible drawing hand is optional; a coherent explanation is not. ![Hands drawing scene sketches on a storyboard sheet](https://caprivideo.com/content/images/storyboard.jpg) *Illustrative stock photo: [Ron Lach / Pexels](https://www.pexels.com/photo/woman-filling-storyboard-in-8085954/). [Pexels License](https://www.pexels.com/license/).* ## Review words and visuals together Read the narration while reviewing the storyboard. Does each scene add a useful piece of information? Is a spoken term introduced before the viewer can locate it? Remove decorative elements that compete with the main relationship. Check the sequence without audio as well. Important roles and terms should still be identifiable. Captions or a readable text equivalent can support viewers who need the full explanation in another form. ![Studio microphone with a pop filter](https://caprivideo.com/content/images/microphone.jpg) *Illustrative stock photo: [John Taran / Pexels](https://www.pexels.com/photo/microphone-in-a-recording-studio-10942521/). [Pexels License](https://www.pexels.com/license/).* ## What to put in the brief Write down the question, the sequence and the terms people need to know. Mark any relationships that must be shown precisely. A few simple sketches can help you decide whether the drawing style suits the explanation. ## Related reading - [2D, 3D or real images? Choosing your style](https://caprivideo.com/guides/animation-services) - [Show customers how your service works](https://caprivideo.com/guides/b2b-explainer-videos) ## Guides - [Explain your offer. Help customers choose you.](https://caprivideo.com/explainer-video-production) - [What does an explainer video cost?](https://caprivideo.com/guides/explainer-video-cost) - [Choosing a video partner](https://caprivideo.com/guides/how-to-compare-explainer-video-companies-for-your-project) - [2D, 3D or real images? Choosing your style](https://caprivideo.com/guides/animation-services) - [What should the movement explain?](https://caprivideo.com/guides/motion-graphics-services) - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Planning a product video for Amazon](https://caprivideo.com/guides/amazon-product-video-planning) - [Make a video people can follow](https://caprivideo.com/guides/instructional-video-production) - [Show what someone can do with your software](https://caprivideo.com/guides/saas-video-production) - [Help new colleagues find their way](https://caprivideo.com/guides/employee-onboarding-videos) - [Turn a training topic into a useful lesson](https://caprivideo.com/guides/corporate-training-video-production) - [Show customers how your service works](https://caprivideo.com/guides/b2b-explainer-videos) - [Explain your startup without the pitch jargon](https://caprivideo.com/guides/startup-explainer-videos) - [Make a technical process visible](https://caprivideo.com/guides/industrial-animation-services) - [Planning an animation for a healthcare audience](https://caprivideo.com/guides/medical-animation-services) ## See your offer as a video We create a free watermarked video for your business from your website. Once it’s ready, you decide whether to keep it with a subscription. [Create my video](https://caprivideo.com/create) ## About Capri Video Capri Video (caprivideo.com) is an explainer video company that creates custom animated explainer videos for businesses in the United States and Germany. Script, illustration, animation, professional voiceover and music are included, and our team reviews every draft. All you need is your website link. - **Pricing:** Your first video is a free watermarked preview with three revision rounds, no credit card needed. To keep the original without the watermark, choose a monthly subscription: Starter at $99 a month with 2 credits or Growth at $299 a month with 8 credits, plus applicable sales tax, cancel monthly. A short video uses 1 credit, an explainer 2. - **Speed:** First reviewed, watermarked draft within 24 hours after you submit your website link. - **Revisions:** 3 revision rounds included with every video; for your first video they are part of the free preview. - [Start for free](https://caprivideo.com/create) · [All facts](https://caprivideo.com/about.md)