--- title: "Show how the packaging feature works" description: "A close look at opening, dispensing or refilling can answer a product question without relying on broad brand claims." canonical: https://caprivideo.com/industries/ecommerce/consumer-goods-product-videos language: en updated: 2026-10-02 alternate_de: https://caprivideo.com/de/branchen/e-commerce/produktvideos-fuer-konsumgueter alternate_de_markdown: https://caprivideo.com/md/de/branchen/e-commerce/produktvideos-fuer-konsumgueter alternate_fr: https://caprivideo.com/fr/industries/ecommerce/consumer-goods-product-videos alternate_fr_markdown: https://caprivideo.com/md/fr/industries/ecommerce/consumer-goods-product-videos alternate_it: https://caprivideo.com/it/industries/ecommerce/consumer-goods-product-videos alternate_it_markdown: https://caprivideo.com/md/it/industries/ecommerce/consumer-goods-product-videos publisher: Capri Video --- # Show how the packaging feature works A useful packaging feature can be easy to miss in a still image. Show how it works, choosing opening, dispensing or refilling as the focus. Each action deserves enough time to be understood. ![Food stored in glass jars on a work surface](https://caprivideo.com/content/images/food_jars.jpg) *Illustrative stock photo: [Markus Spiske / Pexels](https://www.pexels.com/photo/food-in-jars-3905826/). [Pexels License](https://www.pexels.com/license/).* ## Follow one packaging action Choose one real feature. Establish the closed package, then show the approved representation of the relevant action. Use the same component names as the product information. Do not let a refill demonstration imply unsupported environmental, ingredient, or health claims. The visual can explain mechanics without making a broader promise. ## Start with the right product documents Bring the original packaging, usage directions, product images and the claims approved for this item. Record the model and documentation version, and check close-ups against the real product. Have the product specialist review the scenes before animation. ![Lighting and reflector for a product shoot](https://caprivideo.com/content/images/product_studio.jpg) *Illustrative stock photo: [Marcelo Verfe / Pexels](https://www.pexels.com/photo/lamps-and-reflector-around-controller-at-studio-23991039/). [Pexels License](https://www.pexels.com/license/).* ## Help people find the right explanation Place it beside the product description. Ask what the package does and what action the viewer understood. If they remember only a broad sustainability message, sharpen the feature explanation. The film can answer a small, useful question about buying or using the item without stretching into a wider brand promise. ## Related reading - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Answer the product question behind the listing](https://caprivideo.com/industries/agencies/product-videos-for-marketplace-agencies) ## Example: an assembly manual brought to life See how a printed manual becomes a sequence customers can follow. Our example shows the Duke Fitness XB30 assembly with counted parts and numbered steps. [Watch the English assembly guide (MP4)](https://caprivideo.com/styles/assembly-guide-xb30.en.mp4?v=c2a4eb93e27a) · [English captions (VTT)](https://caprivideo.com/styles/assembly-guide-xb30.en.vtt?v=fb0483c33f04) Illustrative production example. For actual assembly, follow the complete manufacturer instructions for your specific model. [How to reduce return rates in ecommerce](https://caprivideo.com/blog/industries/en/reduce-ecommerce-returns) ## Related pages - [Industry group: Products & online shops](https://caprivideo.com/industries/ecommerce) - [A little more background: Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Help pet owners understand the device they're buying](https://caprivideo.com/industries/ecommerce/pet-device-product-videos): Explain a specific setting and compatible accessories while keeping claims tied to what the product actually does. - [Make beauty-device modes less of a guessing game](https://caprivideo.com/industries/ecommerce/beauty-device-product-videos): Show one control or attachment on the actual model, with language grounded in the product information. - [Help riders recognize their e-bike display](https://caprivideo.com/industries/ecommerce/e-bike-product-videos): Use a close-up of the correct display and keep model years, configurations and functions clearly identified. - [Make outdoor-gear options easier to compare](https://caprivideo.com/industries/ecommerce/outdoor-gear-product-videos): Show two tent-system configurations from the same angle, with clear labels for included and optional components. - [Show how to use it instead of claiming what it does](https://caprivideo.com/industries/ecommerce/skincare-product-videos): Show which skin a product is for, how to apply it and where it sits in a routine. - [Explain factually what is in the product](https://caprivideo.com/industries/ecommerce/supplement-product-videos): Show contents, how to take it and where it comes from, and stay within the claims the law allows. ## See your offer as a video We create a free watermarked video for your business from your website. Once it’s ready, you decide whether to keep it with a subscription. [Create my video](https://caprivideo.com/create) ## About Capri Video Capri Video (caprivideo.com) is an explainer video company that creates custom animated explainer videos for businesses in the United States and Germany. Script, illustration, animation, professional voiceover and music are included, and our team reviews every draft. All you need is your website link. - **Pricing:** Your first video is a free watermarked preview with three revision rounds, no credit card needed. To keep the original without the watermark, choose a monthly subscription: Starter at $99 a month with 2 credits or Growth at $299 a month with 8 credits, plus applicable sales tax, cancel monthly. A short video uses 1 credit, an explainer 2. - **Speed:** First reviewed, watermarked draft within 24 hours after you submit your website link. - **Revisions:** 3 revision rounds included with every video; for your first video they are part of the free preview. - [Start for free](https://caprivideo.com/create) · [All facts](https://caprivideo.com/about.md)