--- title: "Show how to use it instead of claiming what it does" description: "Show which skin a product is for, how to apply it and where it sits in a routine." canonical: https://caprivideo.com/industries/ecommerce/skincare-product-videos language: en updated: 2026-10-10 alternate_de: https://caprivideo.com/de/branchen/e-commerce/produktvideos-fuer-kosmetik-und-hautpflege alternate_de_markdown: https://caprivideo.com/md/de/branchen/e-commerce/produktvideos-fuer-kosmetik-und-hautpflege alternate_fr: https://caprivideo.com/fr/industries/ecommerce/skincare-product-videos alternate_fr_markdown: https://caprivideo.com/md/fr/industries/ecommerce/skincare-product-videos alternate_it: https://caprivideo.com/it/industries/ecommerce/skincare-product-videos alternate_it_markdown: https://caprivideo.com/md/it/industries/ecommerce/skincare-product-videos publisher: Capri Video --- # Show how to use it instead of claiming what it does In an online shop nobody can touch or smell a cream. Shoppers wonder whether it suits their skin and when to apply it. Skincare product videos answer that before the cart is abandoned. ![Lighting and reflector for a product shoot](https://caprivideo.com/content/images/product_studio.jpg) *Illustrative stock photo: [Marcelo Verfe / Pexels](https://www.pexels.com/photo/lamps-and-reflector-around-controller-at-studio-23991039/). [Pexels License](https://www.pexels.com/license/).* ## Show the routine Show the product in its place in a routine: after cleansing, before sunscreen. A short sequence explains amount, application and frequency. Where you sell several versions, a simple comparison by skin type helps. Texture and packaging work well in real footage. ## What to bring to the brief Product data, usage directions, permitted marketing claims and product photos. Claims about effects need evidence and must be permitted for cosmetics. Before-and-after comparisons are sensitive and should be reviewed before publishing. ![Hands packing a product in a cardboard box](https://caprivideo.com/content/images/packaging.jpg) *Illustrative stock photo: [Ron Lach / Pexels](https://www.pexels.com/photo/close-up-photo-of-packaging-of-a-product-9594430/). [Pexels License](https://www.pexels.com/license/).* ## Where the video can help Put it on the product page, in marketplace listings and in the post-purchase email. Ask test customers when they would apply the product. For skin conditions, the film points to professionals. ## Related reading - [Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Make beauty-device modes less of a guessing game](https://caprivideo.com/industries/ecommerce/beauty-device-product-videos) ## Related pages - [Industry group: Products & online shops](https://caprivideo.com/industries/ecommerce) - [A little more background: Help shoppers see how your product works](https://caprivideo.com/guides/ecommerce-video-production) - [Explain factually what is in the product](https://caprivideo.com/industries/ecommerce/supplement-product-videos): Show contents, how to take it and where it comes from, and stay within the claims the law allows. - [Make origin and preparation visible](https://caprivideo.com/industries/ecommerce/food-product-videos): Show where a food product comes from, how it is made and how customers prepare it. - [Show what happens inside the purifier](https://caprivideo.com/industries/ecommerce/air-purifier-product-videos): Explain filter stages, room size and filter changes so buyers choose the right model. - [Show the functions a photo cannot](https://caprivideo.com/industries/ecommerce/office-furniture-product-videos): Show adjustment, assembly and options for office furniture and help buyers decide. - [Help buyers recognize the controls on cardio equipment](https://caprivideo.com/industries/ecommerce/home-cardio-product-videos): Use the correct model and a readable close-up to explain one control, with operating guidance kept in a separate module. - [Give equipment adjustments the detail they need](https://caprivideo.com/industries/ecommerce/strength-equipment-and-reformer-videos): Plan an accurate wide view and close-up for one strength-machine or reformer function, using the manufacturer's documentation. ## See your offer as a video We create a free watermarked video for your business from your website. Once it’s ready, you decide whether to keep it with a subscription. [Create my video](https://caprivideo.com/create) ## About Capri Video Capri Video (caprivideo.com) is an explainer video company that creates custom animated explainer videos for businesses in the United States and Germany. Script, illustration, animation, professional voiceover and music are included, and our team reviews every draft. All you need is your website link. - **Pricing:** Your first video is a free watermarked preview with three revision rounds, no credit card needed. To keep the original without the watermark, choose a monthly subscription: Starter at $99 a month with 2 credits or Growth at $299 a month with 8 credits, plus applicable sales tax, cancel monthly. A short video uses 1 credit, an explainer 2. - **Speed:** First reviewed, watermarked draft within 24 hours after you submit your website link. - **Revisions:** 3 revision rounds included with every video; for your first video they are part of the free preview. - [Start for free](https://caprivideo.com/create) · [All facts](https://caprivideo.com/about.md)