Education & community
Show newcomers what to expect
Show parents, students or applicants how enrollment, a school day or an apprenticeship works.
Capri Video · Updated · 1 min read
An open house only reaches the families who come. Employers compete for apprentices who cannot picture the job. A school explainer video, or one for an apprenticeship program, shows both the daily routine and the way in.
Show a day or a path
Schools can show the enrollment process or a typical day with subjects, support and activities. Employers can show the stages of an apprenticeship from the first day to completion. Drawn characters solve the problem that children and teenagers cannot simply be filmed.
What to bring to the brief
Enrollment steps or training plan, dates, contacts and photos of the building or workplace.
Filming minors requires parental consent. Dates and deadlines change every year and are better kept on the website.
Where the video can help
Use it on your homepage, at information evenings and at career fairs. Ask parents or applicants what the next step is. Meeting in person remains important.