Education & community
Help prospective students picture the program
Show the stages, choices and application route for one real program without confusing an overview with an admission promise.
Capri Video · Updated · 1 min read
Prospective students need to see how a program fits together, not just hear its name. Choose one actual program and show its stages and choices, then point to the current information about applying.
Map one program
Show the confirmed structure with clear labels for stages and available choices. Then explain the real information or application path. Keep inquiry, admission, and enrollment distinct. Research communication should have its own explanation because the audience, evidence, and purpose may be different.
Before writing the script
Use current program information and any approved research statements, with the responsible reviewers involved.
Check which terms your audience already knows and who will update the film when the program or process changes. Use clearly fictional people and records in examples.
Check what people take away
Use it beside program information. Ask how the program is organized and what someone would check before applying. If they hear an admission promise in an overview, revise the wording. Point to the current details so prospective students can take the next step with the right information.