Products & online shops
Show what happens inside the purifier
Explain filter stages, room size and filter changes so buyers choose the right model.
Capri Video · Updated · 1 min read
Example: an assembly manual brought to life
See how a printed manual becomes a sequence customers can follow. Our example shows the Duke Fitness XB30 assembly with counted parts and numbered steps.
An air purifier is a box with a fan. You cannot see what it does. Buyers ask which model is enough for their room and how often the filter needs changing. Air purifier product videos make the invisible visible.
Show the path of the air
A cross-section shows how air is drawn in and passes through the filter stages. A simple graphic explains which model suits which room size. Then show the filter change with real hands. These three scenes answer almost every question before purchase.
What to bring to the brief
Technical data, test reports, model comparison and the user manual.
State performance figures only with the conditions under which they were measured. Claims about health and allergies need evidence and legal review.
Where the video can help
Put it on the product page and in the model comparison. Ask test customers which model they would pick for their living room. The filter change can also go into the purchase confirmation as its own short film.