Products & online shops
Show the functions a photo cannot
Show adjustment, assembly and options for office furniture and help buyers decide.
Capri Video · Updated · 1 min read
Example: an assembly manual brought to life
See how a printed manual becomes a sequence customers can follow. Our example shows the Duke Fitness XB30 assembly with counted parts and numbered steps.
In a photo, one office chair looks like any other. The differences are in the mechanism, the assembly and the options. Office furniture product videos show these functions so that a buyer can decide without sitting in the chair.
Adjust, assemble, combine
Show the adjustments one at a time, each with its benefit, such as seat depth for different body heights. Add the main assembly steps and an overview of the options. For business customers, a section on delivery, installation and volume orders is worthwhile.
What to bring to the brief
Product data, assembly instructions, options overview and delivery and service notes.
Ergonomics claims should rest on standards or certifications the product actually holds.
Where the video can help
Use it on the product page, in quotes for business customers and in the delivery confirmation. Ask test customers how they would adjust the chair to fit. Fewer returns are a good sign.