Education & community
Help learners find the right course level
Show prospects how placement, course formats and exams work and how to enroll.
Capri Video · Updated · 1 min read
Beginner, intermediate, intensive, evening, exam preparation: prospects see a course catalog and do not know where they belong. A language school explainer video leads from first interest to the right course in two minutes.
From placement test to course
Follow a sample learner: placement test, recommendation, choice of format, enrollment, first day. A simple staircase makes the levels easy to picture. Explain what a lesson looks like and how exams and certificates fit in.
What to bring to the brief
Course overview, placement process, prices, exam options and photos of the rooms or learning platform.
People learn at different speeds. State how long a course runs, not a result within a set time.
Where the video can help
Use it on the course page, in ads and in the enrollment confirmation. Offer it in the main languages of your audiences. Ask prospects which course they would choose.