Show mechanisms and processes clearly

What a drug does in the body cannot be filmed. Animation can show it. A pharmaceutical explainer video makes mechanisms, study design or manufacturing processes visible and addresses a clearly defined audience.

Audience first, then the film

Decide first who may see the film: healthcare professionals, patients in an education program or business partners. That determines what can be shown. For professionals, the mechanism of action in clear steps works well. For partners and applicants, show research, manufacturing and quality control.

What to bring to the brief

Prescribing information, studies and sources, process descriptions and the requirements of medical, legal and regulatory.

Rules for promoting prescription drugs are strict and differ by country. Plan review by every responsible department before the storyboard is drawn.

Where the video can help

Use it in professional education, on gated portals, at congress booths and on your careers page. Ask test viewers from the audience what they understood. Every statement needs a source.

Related reading

• Planning an animation for a healthcare audience
• Make the science clear without adding certainty