Guides

Make your offer easier to understand

Plan a video that answers customer questions, shows product benefits and supports sales conversations. Explore advice on your message, visual style and where to use it.

How we make your video
Explain your offer. Help customers choose you.

What does an explainer video cost?
Choosing a video partner
2D, 3D or real images? Choosing your style
When a whiteboard video makes sense
What should the movement explain?
Help shoppers see how your product works
Planning a product video for Amazon
Make a video people can follow
Show what someone can do with your software
Help new colleagues find their way
Turn a training topic into a useful lesson
Show customers how your service works
Explain your startup without the pitch jargon
Make a technical process visible
Planning an animation for a healthcare audience

Putting your video to work

What should be easier after watching: choosing a product, asking for a demo or completing a task? Find a practical role for your video.

In practice
Help customers understand you before the first call
In practice
Make it easier for visitors to get in touch
In practice
The sales conversation you won’t be in
In practice
Show the difference a product photo can’t
In practice
Your software is more than its dashboard
In practice
The question your team keeps answering
In practice
A warmer welcome for new colleagues
In practice
Let customers see the work behind the result
In practice
Your video is finished. Where does it go next?
In practice
Will this video be worth the cost?