Products & online shops
Show how the packaging feature works
A close look at opening, dispensing or refilling can answer a product question without relying on broad brand claims.
Capri Video · Updated · 1 min read
Example: an assembly manual brought to life
See how a printed manual becomes a sequence customers can follow. Our example shows the Duke Fitness XB30 assembly with counted parts and numbered steps.
A useful packaging feature can be easy to miss in a still image. Show how it works, choosing opening, dispensing or refilling as the focus. Each action deserves enough time to be understood.
Follow one packaging action
Choose one real feature. Establish the closed package, then show the approved representation of the relevant action. Use the same component names as the product information. Do not let a refill demonstration imply unsupported environmental, ingredient, or health claims. The visual can explain mechanics without making a broader promise.
Start with the right product documents
Bring the original packaging, usage directions, product images and the claims approved for this item.
Record the model and documentation version, and check close-ups against the real product. Have the product specialist review the scenes before animation.
Help people find the right explanation
Place it beside the product description. Ask what the package does and what action the viewer understood. If they remember only a broad sustainability message, sharpen the feature explanation. The film can answer a small, useful question about buying or using the item without stretching into a wider brand promise.