Products & online shops
Show how to use it instead of claiming what it does
Show which skin a product is for, how to apply it and where it sits in a routine.
Capri Video · Updated · 1 min read
In an online shop nobody can touch or smell a cream. Shoppers wonder whether it suits their skin and when to apply it. Skincare product videos answer that before the cart is abandoned.
Show the routine
Show the product in its place in a routine: after cleansing, before sunscreen. A short sequence explains amount, application and frequency. Where you sell several versions, a simple comparison by skin type helps. Texture and packaging work well in real footage.
What to bring to the brief
Product data, usage directions, permitted marketing claims and product photos.
Claims about effects need evidence and must be permitted for cosmetics. Before-and-after comparisons are sensitive and should be reviewed before publishing.
Where the video can help
Put it on the product page, in marketplace listings and in the post-purchase email. Ask test customers when they would apply the product. For skin conditions, the film points to professionals.