Products & online shops
Explain factually what is in the product
Show contents, how to take it and where it comes from, and stay within the claims the law allows.
Capri Video · Updated · 1 min read
The supplement market is loud, and buyers are skeptical as a result. Trust comes from clarity. Supplement product videos show what is inside, how the product is taken and where it comes from.
Contents, use, origin
Show the ingredient list as a simple graphic and explain dosage and use. A short look at manufacturing and testing answers the quality question. For statements about effects there is a firm line: only claims that are permitted for the product, and nothing beyond them.
What to bring to the brief
Label and ingredient list, suggested use, test reports and the list of permitted claims.
Have every sentence legally reviewed. Promises of cures and statements about diseases are off limits, including in images and testimonials.
Where the video can help
Use it on the product page and in the order confirmation. Ask test customers how they would take the product. The note that supplements do not replace a balanced diet belongs in the film.