Education & community
Explain how to visit and how to get involved
Show visitors what to expect, how to book tickets and how they can support your organization.
Capri Video · Updated · 1 min read
Many people have not been to a museum or theater in years and do not know what to expect. Others would like to become members and cannot find the way in. An arts organization explainer video lowers the threshold for both.
Show a visit
Follow a sample visitor: booking a ticket, arriving, coat check, the tour or performance, activities for children. Show what is accessible. A second short film can explain how membership, a friends group or volunteering works and what that support achieves.
What to bring to the brief
Visitor information, booking steps, education programs, membership options and approved images.
Clear the rights to artworks, performances and music before they appear in the film. Drawn spaces avoid many rights questions.
Where the video can help
Use it on your visit page, on social media and in grant applications. Ask first-time visitors how they would book a ticket. Programs and exhibitions change and belong on the website.