Advice & business services
Explain the path to a certificate
Show companies how a certification process runs, what gets audited and how to prepare.
Capri Video · Updated · 1 min read
Before an audit, many organizations feel uncertain. What is checked, how long does it take and what happens if something does not conform? A certification explainer video shows the process from inquiry to certificate.

Show the process as a sequence
Show the stages with a sample company: inquiry, quote, preparation, on-site audit, report, decision, surveillance. Explain what the auditor wants to see and how nonconformities are handled. The audit feels less like an exam and becomes something you can plan.
What to bring to the brief
Process steps, a list of required evidence, deadlines and the rules for using the mark.
The film must not suggest that an audit will succeed. Word statements about the standard precisely and have them reviewed.

Where the video can help
Use it on the page for each standard and in the order confirmation. Ask customers which documents they will have ready. The detailed requirements are in the standard and the quote.