Guides
Choosing a video partner
What to look for in a portfolio, what to ask about the process and how to compare proposals for the same project.
Capri Video · Updated · 2 min read
A video partner needs to do more than make attractive images. They should understand why customers need your product or service and turn that into a story people can follow. Look for examples where you can quickly explain the offer, its value and the next step. That tells you more than a showreel alone.
Look for relevant evidence
Ask each team which parts of your project it can handle and where it would need a specialist.
Review work that solves a similar communication problem. Can you understand the process? Are roles and product states clear? Does the level of visual precision fit the subject? Ask what the provider contributed to the sample. A familiar visual style does not establish experience with every production task.
For software, look at whether the story connects supported actions rather than merely showing screens. For product instruction, accuracy and the review process matter. A team may be a good fit for one of these jobs and need specialist help for another.
Ask how decisions are handled
A useful provider conversation should explain briefing, scripting, storyboarding, animation, and delivery. Find out who consolidates questions, who confirms facts, and when changes are reviewed. These details help your own team understand its responsibilities.
Try a practical scenario: the storyboard reveals an unclear claim about your product. Ask how the wording and visual would be corrected and checked again. The answer gives more useful information than a general promise of an easy process.
Compare matching deliverables
Give every provider the same requirements for languages, formats, captions, and usage. Ask explicitly about rights, source files, and later updates. Check who will do the work and what you will receive.
A simple decision sheet can use four criteria: understanding of the brief, relevant examples, a clear process, and a defined scope. Record an observation for each one. Use your own project as the basis for the decision.
Make the first conversation specific
Bring a real customer question, an example of the offer, and the action you want the viewer to take. A productive discussion should connect those inputs to a plausible story.